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Out of Control?

Has individualized investing come and gone? It may be back to the brokers for investors.

This story appears in the February 2002 issue of Entrepreneur. Subscribe »

As the stock market climaxed and business boomed, it's nosurprise that the "individualized investing" rageattracted many investors, including entrepreneurs. But in thiseconomy, will do-it-yourself investors make their way back to amore traditional path?

Over the past few years, a couple of key models for customizedinvesting have emerged: "community stock funds," whereonline members help pick stocks within a fund; and"folios," or stock baskets, where each investor cancompile a customized fund of stocks or simply remove unwantedcompanies from a preselected group. The common factor: The investorgets more say in where the money goes.

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