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Passion Into Profit

Can you really make a living doing what you love? These entrepreneurs prove it's not only possible, it can be profitable, too.

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By Jodi Helmer

Opinions expressed by Entrepreneur contributors are their own.

Snake Rock has recorded a number-one single and played alongsidelegendary bands at some of the hottest venues in the country, butthe 46-year-old musician never imagined that his passion for rock'n' roll would become a lucrative business. "I alwaysthought I would work all day and play clubs at night," saysRock. "I never imagined that my passion would become myfull-time job."

Entrepreneurs around the country are ditching the idea thathobbies are just leisure pursuits, opting instead to turn theirpassions into thriving businesses. "There is a wonderful trendthat has [entrepreneurs] starting businesses that add meaning totheir lives," says Nancy Anderson, a Larkspur,California-based career counselor and author of Work With Passion. "People are lettinggo of the belief that it is impossible to make money and also dowhat you love."

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