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Personal Sales Letters

You don't always need expensive ads or high-tech strategies to land a sale.

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Sometimes, a personal letter can do more for your business thana colorful brochure or display ad. When you meet a prospect, besure to follow up with a sales letter. Nothing fancy; just a fewwords about your product or service and how that prospect wouldbenefit from doing business with you. For instance, a resume writercould send out a quick letter detailing how a strong resume canmake a big difference to a job seeker, and might include a fewsuccess stories of clients who have landed good jobs.

Excerpted from Starting a Home-based Business

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