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Piece of Cake?

The reality of opening a restaurant might not be what you expect.

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Do you want to open a ? According to the NationalRestaurant Association, more than 37 percent of all adults haveworked in the restaurant industry at some time in their lives.Unfortunately for entrepreneurs, this seemingly widespreadfamiliarity with the industry doesn't always translate intosuccessful restaurant ownership. Phyllis Ann Marshall, president ofFoodPower, a national restaurant industry consulting firm in CostaMesa, , answers some important questions to helpprospective restaurateurs get started on the right track.

What is the most common cause of new-restaurantfailures?

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