Positioning in the Marketplace Make sure you plan how customers will perceive your business.

Positioning your company is similar to creating its image. Itrevolves around how you want customers to perceive your business.Do you want your company to be viewed as having the finest quality(and, therefore, higher prices)? Do you want customers to know thatyou will go the extra mile for them when other businesseswon't? Do you want to be known as the company with the quickestturnaround on projects? Or do you want to have a reputation for thelowest prices in town? It's up to you to decide what you wantyou company to be.

Put your thoughts in writing. Write a short paragraph describinghow you want to position your company in the marketplace.

Excerpted from Starting a Home-based Business

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