Protect Your Name Become a household name by applying for a registered trademark.
Kleenex tissues and Coca-Cola got to be household words throughtrademark protections. For your business itself or for a productyou make, the only way to keep your original and unique nameoriginal and unique is to apply for a registered trademark.
Make sure that you don't try to trademark a name that hasgeneral acceptance for public usage-such as Car Phone or Lawn Care.While CarFone Co. may have a chance, it will create other problemsfor you by making it hard for people to find your business intelephone directories or business listings, should it get trademarkprotection. Only you know for sure which image is most importantfor your company and products.
Excerpted from Starting a Home-based Business