Subscribe to Entrepreneur for $5

Rubio's Unveils New Restaurant Prototype

Opinions expressed by Entrepreneur contributors are their own.

Carlsbad, California--Rubio's Restaurants Inc. recently debuted a new prototype restaurant in Ventura, California. The new design features a copper-topped open grill that can be seen throughout the restaurant and Baja-themed décor such as wall murals and a "water feature." Accompanying the prototype are menu additions like roasted Chipotle salsa at the salsa bar. The company has also changed the chain's name to Rubio's Fresh Mexican Grill. -Business Wire

Entrepreneur Editors' Picks