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Sein-ing Off

Say goodbye to yadda, yadda, yadda.

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

That's (almost) all, folks. Even as NBC executives weep andfans moan (or is it the other way around?), "Seinfeld"fades to black this month. The end of one of the most successful TVsitcoms of all time? Certainly. But for all their antics, thecharacters of Jerry, George, Kramer and Elaine did a lot more thanjust stir up laughs every week. Intentionally or not, the"Seinfeld" crew were trendsetters as well--in culture andin business.

Of course, we all remember the classic "Soup Nazi"episode that heated up the demand for soup establishments. Add tothis example a slew of spotlighted ideas, including muffin tops,Pez dispensers, Urban Sombreros, rollout tie dispensers,make-your-own-pizza parlors and a restaurant serving only peanutbutter and jelly sandwiches. Not wacky enough? Well, there was alsothat idea (of Kramer's, naturally) to make brassieres formen . . .

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