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Sell Buzz 10/05

The power of poor service and word of mouth, and more

Sell Buzz 10/05 The power of poor service and word of mouth, andmore

Carol Frank's Avian Adventures, a bird-cage and accessoriescompany in Dallas, had really taken off when an employee tookFrank's trade secrets to a competitor, who then tried to sueFrank for trademark infringement. Avian Adventures' salesplummeted from $2.1 million before the suit to $300,000 duringit.

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