Service is All Around You

Pay attention to the services you run across as you live your life.

Can you translate them into similar services your business mightprovide? One piano tuner I know always books the nextappointment--even though it may be four to six months away-beforehe leaves a tuning. He's locking in business rather thanleaving it to chance. Can you use a "pre-bookingtechnique"? The salesman who sold me my car knows exactly howold it is, and he sends me a "Hi, how are ya?" card everyyear or so. As the car ages, the frequency of the cards increases.Would this same timed approach work for your product?

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

Frontier Airlines Just Announced Its All-You-Can-Fly Summer Pass for $399. What's the Catch?

As travel begins to pick up, the airline hopes unlimited travel will jumpstart its business.

Business Plans

How Startups and Investors Can Thrive in the Current Economic Environment

Despite the bad news in today's economic environment, startups must refine their business strategy, and VCs must take advantage of less competition to invest.

Leadership

How to Be An Accountable Leader During an Age of Layoffs

If you are a leader, you eat last. Here's how to lead by example during economic uncertainty.

Growing a Business

6 Ways to Continually Grow Your Business Without Going Insane

This guide will help you create a successful, sustainable business that will provide long-term growth and profitability. Discover how you can take your business to the next level by reading on.