Service is All Around You

Pay attention to the services you run across as you live your life.

Can you translate them into similar services your business mightprovide? One piano tuner I know always books the nextappointment--even though it may be four to six months away-beforehe leaves a tuning. He's locking in business rather thanleaving it to chance. Can you use a "pre-bookingtechnique"? The salesman who sold me my car knows exactly howold it is, and he sends me a "Hi, how are ya?" card everyyear or so. As the car ages, the frequency of the cards increases.Would this same timed approach work for your product?

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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