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Service To A Tee

How can I wear my expertise on my sleeve?

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This story appears in the April 2000 issue of Entrepreneur. Subscribe »

Question: I have 12 years of experience in the shopmerchandising field, buying and management and have started abusiness providing assistance in these areas to golf course andcountry club shops. A lot of shops could use my services, but howdo I let them know this without damaging egos?

Renee Weiss
Glendale, Arizona

Answer: The best way to get around egos is to establishyourself as a trusted expert to whom potential clients can turn,then set up opportunities for them to be able to turn to you. Oneof the first steps we recommend is setting up a Web site you canrefer people to. If need be, you can start with nothing more than asimple online brochure. You can set up a Web site for free withsome ISPs, but we believe it's best to host your site so youcan use your as a dot.com address.

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