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Sounds Like a Plan

Find out how to make bank with a powerful business plan.

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This story appears in the March 2005 issue of Entrepreneur. Subscribe »

Turning a into profit is the forte of Edward G.Rogoff, associate professor of and a director at theLawrence N. Field Center for at the Zucklin Schoolof Business at Baruch College in . Rogoff recentlyspoke with Entrepreneur about Bankable Business Plans, his new book.

Your book teaches entrepreneurs how to secure financing withtheir business plans. Is this element often overlooked?

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