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Sounds Like a Plan

Find out how to make bank with a powerful business plan.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

Turning a business plan into profit is the forte of Edward G.Rogoff, associate professor of management and a director at theLawrence N. Field Center for Entrepreneurship at the Zucklin Schoolof Business at Baruch College in New York City. Rogoff recentlyspoke with Entrepreneur about Bankable Business Plans, his new book.

Your book teaches entrepreneurs how to secure financing withtheir business plans. Is this element often overlooked?

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