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Soup's On

What's simmering at Campbell?

This story appears in the June 1998 issue of Entrepreneur. Subscribe »

Too many investors believe they need to find cheap, under-$5stocks with fancy names and promising new products if they want tohit a home run with their dollars. This couldn't befurther from the truth. A majority of inexpensive stocks remaincheap because their "promises" don't come tofruition, while more predictable leading stocks like Coca-Cola andJohnson & Johnson continue to be solid investments. Why?Because these companies dominate their industries, yet remainentrepreneurial.

The company: Based in Camden, New Jersey, Campbell SoupCo. is the leading seller in the United States. It also sellsPrego and Pace sauces; Pepperidge Farm biscuits, cookies andcrackers; and Godiva Chocolates.

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