Space Craft Want to make the most of a small-space ad? Use it to lure readers to your Web site.
By Jerry Fisher •
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These days, that meager little ad budget of yours, and theravioli-sized ad space it buys, are all you may need to create thepromotional impact you were hoping to get for your business.
I say this because it's now possible to use a dink of an adto lure readers to your whale-of-a-Web-page ad . . . on theInternet, that is. Rather than require prospects to phone or writefor the information you couldn't fit into the ad, get them tolog on to your Web site and view your full story in luminous coloron their monitors.
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