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If your start-up sells high-tech products or services, how andwhat you market to customers could depend on where they live. Arecent study by Forrester Research Inc. divided U.S. consumers intothree "technology zones": the fast lane, middle of theroad and the slow lane.
The study assessed five factors: PC use at work, home PCownership, online adoption, online purchasing and "technologyoptimism." While geography didn't influence these factors,fast-lane states tended to include large metropolitan areas and tohave younger residents with higher incomes and education levelsthan slow-lane or middle-of-the-road states.
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