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Corporate downsizing, an unstable economy and an abundance ofentrepreneurial spirit across the land have all been said to fuelthe growth of small business in recent years. But perhapsthere's another culprit: coffee.
According to a 1995 survey conducted by Cleveland-based bankingcompany KeyCorp, entrepreneurs in business for five years or lessdrink more coffee than their peers who have been in businesslonger. In fact, the survey found that-gulp!-37 percent of those inbusiness five years or less drink five or more cups each day. Only29 percent of business owners operating 6 to 20 years, and 24percent owning businesses 21 years or longer, drink that much ofthe brown brew.
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