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Sugar & Mice

Girls want to be pretty. That puts cash in this Web site's kitty.

This story appears in the May 2001 issue of Entrepreneur. Subscribe »

"Every teen girl has angst about beauty, whether she'sreally into makeup or she's a total tomboy," says AnnFowler, co-founder of BeautyQ.comInc., a fashion and beauty portal that targets teenage girlsexclusively. Stressing the importance of "beauty head to toe,inside and out," BeautyQ offers content, interactive andpersonalized features as well as an e-shop selling more than 120 ofthe latest must-have products.

BeautyQ's research shows that teen girls spend up to 20hours a week on the Internet, and they've even come up withtheir own "Net language," spawned by Instant Messaging onthe Web.

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