Subscribe to Entrepreneur for $5
Subscribe

Sugar & Mice

Girls want to be pretty. That puts cash in this Web site's kitty.

By
This story appears in the May 2001 issue of Entrepreneur. Subscribe »

"Every teen girl has angst about beauty, whether she'sreally into makeup or she's a total tomboy," says AnnFowler, co-founder of BeautyQ.comInc., a fashion and beauty portal that targets teenage girlsexclusively. Stressing the importance of "beauty head to toe,inside and out," BeautyQ offers content, interactive andpersonalized features as well as an e-shop selling more than 120 ofthe latest must-have products.

BeautyQ's research shows that teen girls spend up to 20hours a week on the , and they've even come up withtheir own "Net language," spawned by onthe Web.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks