Subscribe for 50% off

Sugar & Mice

Girls want to be pretty. That puts cash in this Web site's kitty.

This story appears in the May 2001 issue of Entrepreneur. Subscribe »

"Every teen girl has angst about beauty, whether she'sreally into makeup or she's a total tomboy," says AnnFowler, co-founder of BeautyQ.comInc., a fashion and beauty portal that targets teenage girlsexclusively. Stressing the importance of "beauty head to toe,inside and out," BeautyQ offers content, interactive andpersonalized features as well as an e-shop selling more than 120 ofthe latest must-have products.

BeautyQ's research shows that teen girls spend up to 20hours a week on the , and they've even come up withtheir own "Net language," spawned by onthe Web.

Black Friday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off today.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.

Entrepreneur Editors' Picks