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Taking Sides

Right-brain skills are gaining ground in the business world.

This story appears in the September 2005 issue of Entrepreneur. Subscribe »

A major shift is taking place, and we're not talking aboutseismic plates. Daniel Pink, author of A Whole New Mind: MovingFrom the Information Age to the Conceptual Age, believeswe're seeing an economic evolution in the abilities necessaryto succeed in business. We asked Pink what he believes is promptingthe shift and what implications it has for entrepreneurs.

"Our brains are divided into two equal halves," saysPink. "The abilities that got you ahead in business used to becharacteristic of the left hemisphere: rational, analytical,SAT-like. While they're still necessary, they're no longersufficient. The scales are tilting toward right-hemisphere[abilities]: artistry, empathy and synthesis rather thananalysis."

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