For Subscribers

Tech Buzz 05/03

Survey results show what Web surfers are searching for

By Amanda C. Kooser

Opinions expressed by Entrepreneur contributors are their own.

The majority of Americans now have Internet access, and it can behard to divine just what they're looking for and expecting tofind when they visit your business Web site. Fortunately, a new PewInternet & American Life study is taking out some of theguesswork. First and foremost in the realm of electronic commerce,surfers expect to find solid product information for items in whichthey're interested.

Here's a good statistic for brick-and-mortar entrepreneurs:Nearly half (46 percent) of all Americans say they are more likelyto go to a physical store and buy a product if they are able tofind information about it on the store's Web site. If youweren't convinced before about the importance of having anonline presence, that number is strong supporting evidence. Visitthe Pew project online at to access this study andothers.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.


How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Growing a Business

Take Action Now to Protect Your Business From a Recession With These 4 Strategies

Business owners can implement these practical measures now to help their businesses grow, even before a recession is officially declared.


After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.

Author Karen Inglis breaks down the strategies and tactics you need to generate awareness and sales for your self-published book.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.