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In Influence: The Psychology of Persuasion,Robert B. Cialdini, a professor at Arizona State University,describes six psychological secrets behind influencing anotherhuman being.
Sound persuasion tactics are a necessity in the business world.There are countless situations where negotiating, persuasion andinfluence come in handy in everyday business situations. Whetheryou are trying to "seal the deal" with a customer or arejust trying to send some positive vibes about your company to apotential partner, the ability to influence can be a unique andpowerful tool to have in your war chest.
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