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The Business Of Caring

Franchising meets women's health care.

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

's is a major player inthe multibillion-dollar health-care industry. AndWomen's Health Boutique, based in Cypress, , ishelping lead the way. Franchising since1993, co-founders and sisters Vicki D. Jones, 43, andSeleta D. Lovell, 45, founded the company as a tribute to theirmother, who died in 1987 after a long battle with cancer.

While operating the medical equipment company left to them bytheir mother, Jones says, "[We] started finding products mymother could have used." They also found that women inrecovery sometimes choose to live with a medical problem ratherthan face the embarrassment of shopping in an insensitiveenvironment, says Jones.

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