The New You
When customers ask for more, change your business focus without losing it.
Having a brilliant idea at the start of your business is onething. Finding a way to shift your idea toward what your customersask for-that's another kind of brilliance. It's whatJoey Roer-Chancis did with her company, Joey NewYork.
Roer-Chancis launched her line of skin-care products in 1993 andhad a strong niche at stores like cosmetics retailer Sephora by1996. But customers kept clamoring for a whole cosmetics colorline, so she considered the possibility. "We developed a cultfollowing through our [skin-care] treatments," saysRoer-Chancis, 36. "So [by] listening to what [customers were]looking for, [the color line] became of interest to us."
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