The Power Of Coupons Did you know these little pieces of paper could be one of your most powerful marketing tools?

Coupons are merely incentives to do business with you. But withthem, you can achieve several goals. Are you introducing a newproduct or service? Do you need to increase your repeat business?Coupons help you do both, as well as help fend off competitors,reinforce a current ad campaign or even soften the blow of a priceincrease.

Direct mail is not your only choice for distribution. Considerrunning coupons in local newspapers or on your Web site.

Remember, coupons are more than just words on pieces of paper.Be sure your coupons are clear, stating precisely what the offeris, how long it lasts and how customers can redeem them. And getready: Most entrepreneurs report that coupons increase businesssignificantly.