The Selling of You Before you can sell anything, you have to sell the idea of "you" to the customer. Our expert shows you how to establish your personal brand.
By James Maduk •
Opinions expressed by Entrepreneur contributors are their own.
With the continuing move toward online selling and Internetmarketing, lately I've been receiving many newslettersreferencing "building trust." What is trust? Why is itimportant? Moreover, if it's that important, how do I getit?
Tons of business books suggest that building relationships withyour customer both offline and online is important. But whatconstitutes a business relationship? Do I have to like people andbe their friend before they'll buy from me?
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