They Want You
ISPs woo smaller businesses with tailor-made online services.
By Amanda C. Kooser • Nov 1, 2003
Opinions expressed by Entrepreneur contributors are their own.
The big online service providers know a good thing when they seeit. Announcing his company's first year of profitability thisspring, Rodrigo Sales, CEO of Vendio, said, "We are entering anew era in e-commerce- increasingly driven by smallerbusinesses and merchants."
The small- and midsize-business (SMB) sector has not sufferedwith the IT slump as much as megacorporations have. The SMB marketis also well-positioned to take advantage of services offeredonline that don't require investing in on-site hardware orsoftware. That's why companies including AOL, Covad, Microsoft,Vendio and Yahoo! are working hard to woo growing businesses with ahost of Internet services designed specifically for companies likeyours. Here's a closer look:
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