They're Survivors, Too What's the secret to their success in the dotcom world? People.
By Laura E. Vasilion •
Opinions expressed by Entrepreneur contributors are their own.
Kevin Benz, 44, and Fred Barrett, 41, like to play. Theirsuburban Seattle office is cluttered with Rocky and Bullwinkleparaphernalia, a favorite "novelty" toy (we promised notto mention what it is), Web phones and laptops. Once a month, Benz(below left) and Barrett order pizza and use the projector in theconference room to play movies all afternoon. Some days, they taketheir 15 employees to a rock concert or invite them and theirfamilies water- or snow-skiing. Is that any way to do business withso many dotcom failures littering the landscape?
You bet it is, say Benz and Barrett, self-proclaimed Internetgurus and co-founders of InterKnack.com, a 2-year-old XML Webdesign company in Bellevue, Washington. But these survivors ofcorporate America also know how to work hard. They didn't justweather last year's dotcom bust; they thrived: 2000 sales hit$2.65 million, up from $1 million in 1999. And this year, sales areexpected to reach upward of $3.5 million. The company's clientlist is equally impressive: To date, it includes Cisco, Seafair(Seattle's summer festival) and a project for Vatican-sponsoredWorld Youth Day.
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