Tip Sheet

Create a handout of handy tips.

A landscaper could compile 10 ways to prepare a lawn for fall; alawyer might list 10 ways to avoid going to court. Use these tipsin seminars, brochures, ads, or press releases. Hand them out attrade shows or other events where you'll find consumers. Thetops establish your expertise; giving them away creates gratitudein potential customers.

You might even go so far as to print a few tips on the back of abusiness card. If your service or product line is suited to thisapproach, then think about having cards designed that allow you tobe of service in two ways-your name and address, plus a valuablepiece of information to carry along.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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