Touchy-Feely
It's sometimes the little things that are crucial in international business.
By Moira Allen •
Opinions expressed by Entrepreneur contributors are their own.
When you're dealing with international colleagues, chancesare your mind is focused on the language of business: fees,contracts, sales, agreements and so on. But in global business, itcan be those things you don't focus on--like how close to standto someone or when to smile-that can make or break a deal.
"Researching body language and business customs is animportant part of [doing business overseas]," says JeanneGerritsen, a consultant for the Michigan Small Business DevelopmentCenter and principal of Farmington, Michigan-based consulting firmBusiness and Economic Development International.
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