Trim The Cost Of Your Newsletter Four easy ways to cut costs without losing quality

Looking to cut your newsletter costs? Here are a few tips:

  • Team up with another business that reaches out to similarprospects. Split the content-and the cost-of a singlenewsletter.
  • Run your rough design by your local post office. Sometimes,simple size changes can cut postage costs.
  • Get prices from at least three printers, and let them knowyou're soliciting multiple bids for the job. Competition canhelp you get a better price.
  • Offer an e-mail option. This allows you to save on postage andprinting, but send it out only if customers ask. New laws arecracking down on unsolicited e-mail.

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