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Turn Signals

Where to look for indications that the economy will turn around

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This story appears in the August 2001 issue of Entrepreneur. Subscribe »

It's easy for Denise Iorio to see the difference betweenyesterday's boom and today's near-bust. Clients who oncewanted sizable Web sites to promote their films are now scalingback to just a page or two, says the co-founder and executiveproducer of Movie Engines, a Los Angeles Web and film developmentcompany. "The change from last year is dramatic," saysIorio.

Curious about when the economy will turn around, everybody isclosely examining the economic signs. Iorio, for example, takes thepulse of her company's Hollywood colleagues, customers andsuppliers to gauge when and how the economy will shift back intohigh gear or, perhaps, slow further.

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