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TV Advertising

Advertising on television has a reputation for being expensive, but TV costs can be surprisingly affordable.

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The price of television time depends on several factors: thesize of the market area, the length of the ad, the time of day (ornight) the ad appears, the rating of the program, the quantity ofadvertising purchased, and a handful of other factors.

Keep in mind that you must budget not only for the cost ofrunning the spot, but also for the cost of producing it. This canrange from a low of $50 for a simple, station-produced announcementto a sum well into four or five figures for a professionallyproduced spot.

Excerpted from Starting a Home-based Business

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