Use Mail Order Methods You don't have to be in the mail order business to make money from mail order.
The National Mail Order Association reminds us that adding amail order component to your business doesn't have to be acomplicated process. First, develop a database of your existingcustomers. This not only starts your mailing list, but should giveyou a clue about which bestselling items to include in your initialmailing.
When it comes to catalogs, it's smart to start small. Test afew products in a simple, basic catalog. Later, you can move up toa snazzier piece with more items in it. Remember, mail order is notan inexpensive business. You might need to expand your facilitiesor hire more workers. Make sure you're prepared to spend somemoney, but it should be worth it.
Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ
