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Way To Grow

Give interns a role in your business -- and watch your marketing efforts bloom.

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

For many , hiring interns--whether paid orunpaid--is a creative solution to both staffing problems and tightbudgets. By bringing interns on board and letting them handleprojects suited to their abilities, you can stretch your resourcesto remarkable lengths.

Let's say you own a sporting goods store and you need somework done on your database so you can market your moreefficiently. Or maybe you have other tasks that canprovide real-world experience to a willing student.Finding the right person to fill the position may not be easy, butif your local community college or university offers an internshipprogram, you might be able to find the perfect candidate. By hiringa talented student, you can accomplish essential marketing tasksand give an enthusiastic, motivated student some hands-onexperience.

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