What'Cha Afraid Of?
These entrepreneurs are a superstitious lot.
"Before I do a workshop or a seminar, [my clients] pay thefee ahead of time. But I never cash the check until it's over.The couple of times I've done that, I've gotten sick,couldn't do the work and had to give the money back. SometimesI have a check two or three months ahead of time, and I [still]will not cash it. It's just bad luck."
Cherie Kerr, founder of corporate training company ExecuProv inSanta Ana, California
"Somehow, I got it into my head that I cannot read the lastpage of The Prophet by Kahlil Gibran. If I readthat last page, I predict disaster. When I started reading [thebook], I must have been in a [superstitious] mood. I got the ideathat if I read [the last page], something terrible will happen . .. the business will go under or I'll die . . . I don'tknow. So I keep it around, but I never read the lastpage."
Mark DiMassimo, founder of DiMassimo Brand Advertising in NewYork City
Entrepreneur Editors' Picks
When Her Parents' Restaurant Burned Down, This First-Generation Founder's Hot Sauce Brand Rose From the Ashes to Take on Corporate Giants
Not Hitting Your Goals? Here's How to Know If You Should Change Tactics or Strategy.
You Can Generate Your Own Viral LinkedIn Post With This Hilarious Tool
This Couple Lost Everything When the Housing Market Crashed. But Manifesting 'Magic' Helped Them Launch a Metaphysical Brand With 10 Stores.
The Best Software Solutions and Tech Providers in the Franchising Industry
This 18-Year-Old Student Wanted a Better Way to Keep Track of His School Work. So He Built an App — and a Business.