For Subscribers

What's Cooking?

You could be, if you're thinking about opening your own restaurant. But before you put on your apron and pull out your spatula, follow our 4 steps to getting started.

By Jacquelyn Lynn

Opinions expressed by Entrepreneur contributors are their own.

According to the National Restaurant Association, 38 to 40 percent of food dollars are spent on meals away from home. That means potentially millions of choices are being made over where and what to eat. If that whets your business appetite, you've probably dreamt of being a restaurateur. But before you decide to open a restaurant of your own, you must know who your customers are and where they're located.

Restaurateurs don't always agree on the best approach to concept development and site selection. Some restaurateurs believe you must determine your concept and market before choosing a location. For example, you may want to start an Italian restaurant, so you research the market for this type of cuisine, and then, based on what you find out, choose a general area and, ultimately, a precise location for the restaurant. Others believe finding the location is the most important task. For example, an entrepreneur may find a great building in a downtown business district, decide it's perfect for a restaurant and then determine the best concept for the location.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Innovation

The Greasy, Glamorous Rise of Mascara

You won't believe the grimy gunk people used to smear on their eyelashes -- and still do.

Business News

'Our Kids Aren't Even Safe To Order Food': Mother Outraged After DoorDash Employee Uses App to Flirt With Teen Daughter

One mom is going viral on TikTok after catching a DoorDash employee attempting to flirt with her 15-year-old daughter through the messaging service provided through the platform.

Business News

An NFL Rookie Scores a $514,000 Jackpot in Las Vegas

Los Angeles Rams running back Ronnie Rivers sat down to play 3-card poker and left a half million dollars richer.

Leadership

3 Expert-Backed Strategies for Blowing People Away With Your First Impression

Nothing is more important than a good first impression. The first five seconds are everything.

Business Ideas

How to Make Thousands of Dollars on the Side As a Virtual Assistant

Apply your skills and experience to create a lucrative virtual assistant side hustle or full-time business.