What's In A Name?

Check out these tips to choose the perfect name for your business.

Jul 25, 2000

Your business name says a lot about your company. If you'rehaving trouble choosing the right one, use these tips as aguide.

Choose a name that appeals not only to you but also to the kindof customers you're trying to attract.

To get customers to respond to your business on an emotionallevel, choose a comforting or familiar name that conjures uppleasant memories.

Don't pick a name that is long or confusing.

Stay away from cute puns that only you understand.

Don't use the word "Inc." after your name unlessyour company is actually incorporated.

Don't use the word "Enterprises" after your name;amateurs often use this term.

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