You've Got Personality

Or, at least, your business should have a personality all its own.

It may sound odd, but you should create a personality for yourbusiness. Give your business human qualities that help you create aselling strategy. Define your personality by looking at your primecustomers and why they buy from you. Is it because your company isfun? Reliable? Nice? Sassy? Quirky? Cutting edge? Once you knowwhat your company's personality is, you can focus your effortson promoting those traits.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.

Leadership

I Advise the Real-Life 'Logan Roys' of the World. Here's Where the 'Succession' CEO Went Wrong.

Based on my experience working with and counseling the real-life Logan Roys of the world, here are five lessons the Roy family could benefit from learning.

Cryptocurrency / Blockchain

5 Reasons Why Crypto Projects Need PR in a Bear Market

In economic downturns, companies will cut costs, tighten the belt, retreat. It's ingrained in human DNA, because those who didn't adapt didn't survive. But with both the personal and the economic, merely shrinking or hiding is not enough.

Starting a Business

Is Your Start Up Safe? Here Are 7 Reminders On How To Protect It

Your start-up company is your baby. Whether you have a company or are thinking about starting one, don't forget these seven ways that it can be easily attacked without proper precautions.

Business News

Gen Z Loves the Toyota Camry. Here's What Car Brands Boomers Love Most

S&P Global Mobility provides data on what types of each age group likes the most, based on car registration.