You've Got Personality

Or, at least, your business should have a personality all its own.

Jun 19, 2001

It may sound odd, but you should create a personality for yourbusiness. Give your business human qualities that help you create aselling strategy. Define your personality by looking at your primecustomers and why they buy from you. Is it because your company isfun? Reliable? Nice? Sassy? Quirky? Cutting edge? Once you knowwhat your company's personality is, you can focus your effortson promoting those traits.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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