Subscribe to Entrepreneur for $5
Subscribe

Young Blood

Meet a future inductee of the Copywriter's Hall of Fame.

By
This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Can a teenage student teach us adults a thing or two about salesmanship? Does a fresh, young mind nurtured on Nike and ads have a sharper perspective we should be listening to? A letter I received late last year from a high school marketing teacher, Beverly Spilman, gave me an opportunity to find out.

Spilman teaches at Jefferson High School in Cedar Rapids, Iowa, and asked if I had ever run across any interesting ways for teenagers to test their advertising and marketing skills in the classroom. Nope, I said, but why don't I invent one?

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks