CBD Tinctures: 5 Things Every Consumer Should Know Most of us are first becoming acquainted with this cannabis-adjacent trend.
Opinions expressed by Entrepreneur contributors are their own.
It's no longer surprising that CBD is gaining popularity, as its purported health benefits are almost mind-blowing, with some derivatives even thought to help ease cancer-related symptoms. However, with the wide range of CBD products out there, it's hard to not feel overwhelmed. There's CBD oil, CBD-infused gummy bears and chocolates, and now we have CBD tinctures, which contain all the rich benefits of the cannabis plant in high concentrations and are administered orally.
But just because tinctures are gaining popularity doesn't mean you should rush to the store and get a bottle for yourself. There are some key things you need to know before considering them, starting with these five essentials.
1. CBD tincture is not CBD oil.
Many people confuse the two products. Some even reference them interchangeably, but who can blame them? Both are stored in similar bottles, and the processes for cultivating them are virtually the same. However, the primary distinction is in how each extracts the cannabis plant's constituents.
In simple terms, a tincture is dervied by soaking the cannabis plant in an alcohol and water solution, while to concoct CBD oil, plant extracts are are infused in a carrier oil, like coconut, olive or hemp seed.
Related: The Billion-Dollar Business of CBD
2. Always check the label before purchasing a CBD tincture.
An interesting study by the Journal of the American Medical Association revealed that only 30 percent of CBD products are accurately labeled. That means you need to be extra careful when buying your tincture. One of the things to look out for is the Certificate of Analysis, or COA, which indicates the tincture's level of cannabinoid and its overall purity. If you don't see those two on the tincture, then it's likely that that brand is not being transparent with its consumers. Another thing to look out for is whether food-grade alcohol was used. Since tinctures are ingested, it's extremely important that they're safe to consume.
3. Tinctures need to be taken in small doses.
Tinctures are extremely concentrated, so it's vital that you take the them in small doses. Although you can't overdose on a tincture, it's better to stay safe and restrict yourself. In fact, if you're taking a tincture for therapeutic purposes, a large dose isn't even necessary. Plus, tinctures typically come with droppers that make it easy to administer and control.
4. Potent tinctures contain terpenes.
The cannabis plant contains medicinal constituents called terpenes that provide the tincture's aroma and flavor. To boost its medicinal value, terpenes from other plants or herbs are often added to it. Since tinctures are usually taken to help ease a specific ailment, the the kind of terpenes added is targeted to those particular symptoms. For example, myrcene is added to help reduce anxiety, while limonene is added to help improve your mood.
Related: How to Start and Market Your CBD Company
5. Don't be misled by the cheaper price.
Without a doubt, CBD tinctures have powerful benefits, but don't be seduced by lower price points. Higher-quality CBD tinctures are necessarily expensive. You may see some cheaper CBD tinctures out there, but they likely only contain isolates and not terpenes, and thus won't be as effective.
In conclusion, we can get carried away by all the hype behind CBD products, especially tinctures, but keeping the above five guidances in mind will hopefully make you more informed about what you're taking and how you're meant to take it.