Opinions expressed by Entrepreneur contributors are their own.
What: Multiethnic, interchangeable wedding cake figurines
Who: Ellie Genuardi and Rená Puebla of Renellie International
Where: Costa Mesa, California
When: Started in 2004
Startup Costs: $100,000
An observer might say Ellie Genuardi and Rená Puebla act a lot like a married couple. Having known each other for years, they even finish each other's sentences and bicker playfully. In 2004, this pair of longtime friends and business associates said "I do" to a marriage-related business: Puebla and Genuardi wed their entrepreneurial ideas to form Renellie International.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- A complimentary subscription to Entrepreneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs
