ChatGPT Finally Gives Businesses What They've Been Asking For A new feature personalizes ChatGPT for every business client.

By Sherin Shibu Edited by Melissa Malamut Aug 21, 2024

ChatGPT now offers a feature that businesses have been requesting for a long time.

OpenAI announced on Tuesday that paying developers can now fine-tune ChatGPT's latest GPT-4o model with custom data. So businesses can upload custom data sets to train the AI chatbot and tailor it to their needs, whether that's coding or writing.

The new capability means that a regenerative fashion brand, for example, can fine-tune ChatGPT to answer questions about the brand's unique process for sourcing fabric. Or, a fun ice cream company can feed ChatGPT information about its recipes.

As a whole, successful niche businesses can customize ChatGPT to reflect their individual needs.

OpenAI has already opened up fine-tuning for its other, less advanced, AI models, like GPT-4o mini.

Businesses upload their custom data to OpenAI and give the AI model about an hour or two to process it, OpenAI software engineer John Allard told Bloomberg. Text is only supported right now, not images or other media.

OpenAI has specific instructions available for businesses that want to fine-tune ChatGPT.

Sherin Shibu

Entrepreneur Staff

News Reporter

Sherin Shibu is a business news reporter at Entrepreneur.com. She previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. Her areas of coverage encompass tech, business, strategy, finance, and even space. She is a Columbia University graduate.

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