Check Your Pulse
Tools to keep you on top of your company's reputation
Admit it. You've engaged in ego surfing, haven't you? You know you've looked up your personal or company name in a search engine to see what others are saying about you and your business. It's actually an important marketing practice. However, if you're only scanning the search engines, you're not as clued in to the consumer community as you could be. It's the bloggers you need to monitor.
The search engines show you all kinds of web documents that mention you and your business, such as directories, website pages and articles. Many of these mentions may be the result of your carefully constructed marketing efforts. These are great to see, but not too revealing.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'