Check Your Pulse
Tools to keep you on top of your company's reputation
By Catherine Seda •
Opinions expressed by Entrepreneur contributors are their own.
Admit it. You've engaged in ego surfing, haven't you? You know you've looked up your personal or company name in a search engine to see what others are saying about you and your business. It's actually an important marketing practice. However, if you're only scanning the search engines, you're not as clued in to the consumer community as you could be. It's the bloggers you need to monitor.
The search engines show you all kinds of web documents that mention you and your business, such as directories, website pages and articles. Many of these mentions may be the result of your carefully constructed marketing efforts. These are great to see, but not too revealing.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
