Child's Play
Breaking into the multibillion-dollar toy industry is easier than you think. Here's how to get your toy on the top of every kid's wish list.
Imagine turning an idea you hatched during your morning shower into a $5 million business--in just three years. That is precisely how Don McNeill, the Wilmington, Delaware, inventor of You've Been Sentenced, conceived of his now wildly popular board game for kids ages 8 and up, which uses a deck of 540 pentagon-shaped cards to come up with ingenious and hilarious sentences.
"I started with an idea, one investor and $50,000, which was just enough to pay the bills," says McNeill, 43. "My daughter drew the prototype on her computer, and I called people I knew from a 20-year career selling commercial printing and gave them one-quarter of 1 percent of the company to help me produce the game."
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'