Control Your Emoticons If a picture is worth 1,000 words, what's an emoticon worth? Something as simple as a :-), :-( or ;-) can be complicated, especially when you're talking about business e-mails.
Opinions expressed by Entrepreneur contributors are their own.
E-mail software provider IncrediMail found that nearly 90 percent of 10,000 survey respondents have used an emoticon, smiley face or animated character to enhance an e-mail. For some, emoticons are still the mark of an unprofessional, lazy e-mailer. "It's like wearing shorts to a business meeting," says Jeremy Brandt, founder of FastHomeOffer.com, a marketing and lead-generation firm for residential real estate investors. "If you're lazy in your e-mails, are you going to be lazy in your business dealings, too?"
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