Corporate volunteering is becoming less about envelope stuffing and more about letting employees apply their specific skills.
Walk into fluid's New York City studio, and you'll see the firm's 20 employees hard at work on music and editorial post-production projects for companies including eBay, FedEx and Sony. The firm's workload generates more than $6 million in annual sales.
But on any given day, Fluid's employees might also be doing pro bono work to help a nonprofit organization. The company's pro bono projects have included producing post-9/11 public service announcements for the New York City mayor's office and working on ads for the Alzheimer's Foundation. "Our skill set allows us to do all kinds of promotions, ads and things like that," says co-founder David Shapiro, 55.
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