Burnt Sienna Bouquet Anyone? A Beloved Crayon-Maker Is Getting Into the Flower Business. Crayola just launched an online flower shop.

By Sam Silverman

Key Takeaways

  • People will be able to buy bouquets from Crayola Flowers, with prices ranging from $49 to $150.
  • Crayola's new business venture is in collaboration with Mrs. Bloom's.

Those flower bouquets you drew as a kid can finally jump off the page, thanks to Crayola's latest endeavor.

On Tuesday, the art supply brand launched an online florist called Crayola Flowers in partnership with Mrs. Bloom's, a flower distributor, per CNN. The two companies will sell bouquets nationwide, with prices ranging from $49 to $150.

Mrs. Bloom's has been distributing flowers for 20 years with fundraising and helping nonprofits at the forefront of its mission, according to the Crayola Flowers website. Crayola Flowers will be a fundraising platform where buyers can select a nonprofit to receive a percentage of their purchase. Nonprofit organizations can also create storefronts for supporters to purchase flowers, with 10% to 50% of the proceeds going to the charity.

Related: This Flower Company Walked Away From a Major Revenue Driver for a Heartwarming Reason — Now It's Worth 8 Figures Anyway

"Instead of just selling flowers when they're needed, why not unite this idea of color and creativity with spreading kindness?" Warren Schorr, Crayola's senior vice president of business development, global licensing and experiences, said in an interview with CNN.

Crayola Flowers will also launch a mobile truck storefront to help with fundraising efforts at various events.

Crayola has been in operation since 1903. Today, the company is a subsidiary of Hallmark Cards.

Related: These Flower-Delivery Services Help Take the Stress Out of Valentine's Day
Sam Silverman

Entrepreneur Staff

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found in The US Sun, Nicki Swift, In Touch Weekly, Life & Style and Health. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC. 

Editor's Pick

Related Topics

Business News

These 11 Retailers Are Most Likely to File For Bankruptcy in 2023, According to a New Report

Several well-known retailers already filed for bankruptcy in 2023 — now, a new report is highlighting the retailers most likely to follow suit.

Business News

'I'll Gladly Cancel': Customers Livid as Netflix Is Reportedly Increasing Subscription Prices—Again

The Wall Street Journal reported that price hikes are set to roll out following the actors' strike.

Business News

Man Unexpectedly Wins $4 Million Lottery — On a Ticket He Almost Didn't Buy

A Michigan resident stumbled upon a life-changing $4 million lottery jackpot when his preferred game was unavailable.

Growing a Business

Nail That Sale — Top 10 One-Liners to Go From Salesperson to Trusted Advisee

To win the sale, you sometimes have to take off your sales hat and think differently.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.