Cultural Club
Use ethnic holidays to attract new customers.
For Theresa Ortega, the December holidays aren't nearly as exciting as Chinese New Year or Confucius' birthday. Her Terre Haute, Indiana, martial arts and boxing supply shop, Kamikaze Karate, celebrates Asian holidays to teach customers about the culture of martial arts. "It gives us visibility," explains Ortega, 47. "We're out in the community promoting the culture of our business."
Cultural holidays can also target consumers of various religions, races and ethnicities, says Givi Topchishvili, president of multicultural marketing firm Global Advertising Strategies. This can be a critical relationship-building tool in multicultural communities. His tips for integrating multicultural holidays into your business:
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
When Her Parents' Restaurant Burned Down, This First-Generation Founder's Hot Sauce Brand Rose From the Ashes to Take on Corporate Giants
-
Not Hitting Your Goals? Here's How to Know If You Should Change Tactics or Strategy.
-
You Can Generate Your Own Viral LinkedIn Post With This Hilarious Tool
-
This Couple Lost Everything When the Housing Market Crashed. But Manifesting 'Magic' Helped Them Launch a Metaphysical Brand With 10 Stores.
-
The Best Software Solutions and Tech Providers in the Franchising Industry
-
This 18-Year-Old Student Wanted a Better Way to Keep Track of His School Work. So He Built an App — and a Business.