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Marketing Buzz 08/02

How you should <I>not</I> market your enviromently friendly product; how to encourage customer complaints

This story appears in the August 2002 issue of Entrepreneur. Subscribe »


If your product or service is environmentally friendly, shouldyou market it as such? According to the August 2001 RoperASW's"Green Gauge" report, 41 percent of consumers say theydon't buy such products for fear they don't work aswell.

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