Customers need a reason to return to your Web site. Are you giving them one?
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It's a scary reality: e-commerce sites turn over as much as60 percent of their customers every six weeks. Given such adiscouraging statistic, how is your site supposed to grow whenfinding new customers may consume all your time becausefirst-timers rarely make return trips?
The answer is, it can't. You'll have to find a way toget customers to come back for more. The secret, say experts, liesin building loyalty. Achieve that, and you most likely have acustomer for life.
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