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Good Incentive

Customers need a reason to return to your Web site. Are you giving them one?

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This story appears in the August 2001 issue of Entrepreneur. Subscribe »

It's a scary reality: sites turn over as much as60 percent of their customers every six weeks. Given such adiscouraging statistic, how is your site supposed to grow whenfinding new customers may consume all your time becausefirst-timers rarely make return trips?

The answer is, it can't. You'll have to find a way toget customers to come back for more. The secret, say experts, liesin building loyalty. Achieve that, and you most likely have acustomer for life.

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