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Diary of a Startup

Despite a few obstacles, our young entrepreneur is fit for launch.

This story appears in the September 2006 issue of Entrepreneur. Subscribe »

It's been a whirlwind few months for Karen Jashinsky as she nears the opening of O2 Max , her gym and hangout for teenagers. This 29-year-old just completed her MBA and is now able to devote her full attention to launching her . However, finding startup capital and securing the right location continue to be her biggest challenges.

Initially planning to most of the costs with an loan, Jashinsky has changed her strategy. "Because of the long-term vision to expand on a national basis and the investor interest in this opportunity to target the untapped teen fitness market, we wanted to make sure we were working with the right investors and the right financial for long-term growth," she says. At press time, Jashinsky was finalizing various VC, angel and real estate deals.

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